This post is about covering backlinking opportunities that are 1) easy to get and 2) still effective. Now in general, the easier a backlink is to get the less likely it is to be valuable to a website. But for some backlinks, it’s not just about getting them but also staying active on various social platforms to make sure they’re worth something.
Simple Backlinks that Work – Initial Backlinks
When your site is just starting out, it’s good to send a bunch of backlinks straight to your homepage to let the world know that you’re here. These don’t need to be contextual backlinks with your preferred anchor texts. As a matter of fact, you should opt to hyperlink your site’s name or even the bare URL at this stage.
A press release is a simple way to generate some publicity and some initial traffic for your site. You don’t have to use PRWeb – there are less expensive services that hit the same newsrooms.
Although directory links might not be nearly as powerful and essential as they once were, they are still a good way to get some easy link diversity into your backlink profile. Some directory backlink opportunities include:
– DMOZ – The trick with DMOZ is to submit to lowest possible drilldown category (hopefully w/ an active editor) w/ site name as anchor and 1-2 sentences as boring editorial blurb. It’s free so you might as well try and get a link from one of the oldest and most authoritative directories on the web.
– The Yahoo Directory charges a few hundred dollars annually so you have to decide if that’s worth it.
– Other paid directories (one time fee): goguides.org ($70) / joeant.com ($40 – can’t have affiliate links on your site) / rubberstamped.org ($50) / massivelinks.com ($40) / web-beacon.com ($40 or 10 listings for $200) / sitesnoop.com ($30) / hotvsnot.com ($200)
– Manual Directory Submission Software – http://www.fastdirectorysubmitter.com sends to over 500 for $20. They already remove those that charge a submission fee or require a reciprocal link.
Some other directories that don’t require payment or only require a reciprocal link include:
Stay Away from Low Quality Backlinks
Some people opt to point lots of low quality stats/about-us/whois links at their site. This isn’t recommended as these aren’t really backlinks that can send any juice to your site. That being said, there are some stats sites that are legitimately useful and can provide you a backlink. For example, on Alexa.com, you can create an account and then add (claim) your site for a backlink. You can keep tabs on your Alexa rank which is kind of fun: once you hit the Alexa top million then that’s a good sign that your site is gaining traction.
These links are easy to get, but to make them powerful, you need to be active on these social networks.
• Youtube – Once you confirm your YouTube account you can add external annotations in your videos. These are clickable and while YouTube links are generally ‘nofollow’, they’re still great for traffic to your site.
– Bonus: repurpose the graphics that you used in video as well as some related content (from your blog) to create a pdf to share. Document sharing sites include Scribd.com / SlideShare.com / DocStoc.com . You’ll break your document into slides, and let them flow to 3+ pages as these document sharing sites will sometimes not allow links in the first few pages. This is another way to get links back to your site.
• Social Links: Regularly tweet (direct message) at companies when you mention them in your articles. This is an easy way to get a retweet, and these companies usually have thousands of followers. In general, nurture your social accounts and get involved in social communities.
• Forum signatures – Yes, a forum is basically a social network that has a tight niche focus. Some forums convert better than others: WarriorForum clicks especially convert well for the Internet Marketing niche, for example, but anywhere there are lots of newbies should see a good flow of visitors to your site from your signature link. The more you post, the more clicks you get. Stay away from the simple profile links as they’re spammy / not really visited. Go for signature links that get seen whenever you make a post in the forum.
Contextual backlinks are becoming more and more maligned as they are among the top reasons for “unnatural links” notices in Webmaster Tools. You should still get contextual links, but mix them in with branded anchors / bare URL anchors just as you did when you initially launched your site.
– Article Directories are generally not recommended anymore unless it’s someplace that gives you traffic. EzineArticles is probably one of the few remainging article directories that can still send your site traffic (and it converts well). Keep an eye out for any that look like they’re good quality: EzineMark looks like it might be good, as well as InfoBarrel.
– Guest blogs – You can manually search for blogs with Google dorks or you can use a site like bloggerlinkup.com & one-offs on Fiverr. Favor themed blogs that get traffic as well as comments.