LeadPages is a landing page builder that’s simple to use and also connects with 3rd party service providers like Aweber and PayPal. Its simplicity is both its main selling point and its biggest downfall: while LeadPages is popular for folks who don’t know much about html or css, the simplistic nature of its templates, editor and the way it handles third party integration means it’s not as flexible of a landing page builder as UnBounce.
Some LeadPages Features
- LeadPages has lots of themes available, and you can sort by “best converting” (which always seems to bring up the webinar landers, but perhaps that’s more because people are interested in the content of the webinars than the actual landing pages). http://blog.leadpages.net/the-ultimate-list-of-free-landing-page-templates
Analytics integration (includes Google Analytics & Mixpanel) is great. It allows you to see highest converters across your pages, with traffic numbers, at a glance. Note that their landers are themselves optimized for conversions (as mentioned earlier, you can sort by conversion rate).
- Here is LeadLinks: http://blog.leadpages.net/announcing-leadlinks-this-years-biggest-update-to-leadpages-so-far. LeadLinks allows you to put your offer link anywhere on the web. If you put an offer link on your own page, it will pop up an opt-in box when clicked.
- If you’re using this for Facebook take a look at Leadpage’s publish to facebook feature… You can iframe your landing page into a tab on a facebook page. This will also get you cheaper PPC clicks on FaceBook as you’re keeping the traffic on Facebook itself which is what they want (versus escaping to external web sites). This can save you lots of time as you need an SSL certificate for your own domain to iframe a page in Facebook since the URL has to be https for security reasons. GetResponse has landing page builder has the same option, so if you’re just getting opt-ins on your FaceBook tab you might want to check out GetResponse instead.
- You can host their landing page’s html on your own server: https://leadbrite.zendesk.com/entries/21873189-How-to-publish-LeadPages-on-my-own-server. There servers are really fast though, so you might as well keep it on their servers. Note that if you use the WordPress plugin, then you are basically saving the lander to your server.
If you’re using the advanced html export (available on their $67/month plan), then you can export the html landing page and cut off all connections back to the LeadPages servers. If you still want your changes on the LeadPages site to be reflected in your landing page, then select the first “Download HTML” option:
Here are some helpful LeadPages links:
- http://blog.leadpages.net # Useful to keep track of announcements
- http://podcast.leadpages.net # Conversion audio podcast
- Google+ page where pre-sales queries are being handled (don’t try to contact them, they’ll just redirect you there).
- Setting up Google Analytics for LeadPages
- https://support.leadpages.net/entries/26101540-What-are-LeadBoxes-and-How-Do-They-Work # Interesting that they’ve thought about how to implement the widget box on sites. Think of the widget boxes as little reminders to your visitors about your offer which entice them to click over to your full landing page.
- Running traffic to sales pages instead of optins? Here’s a video showing how to integrate LeadPages with Paypal.
Drawbacks of LeadPages
- There’s no simple contact form integration in Lead Pages (only real option is an email sign up form) so there’s really no way to grab extra fields without using complex workarounds that “kind of” work.
- You only get
- Advanced HTML Export
- Ability to upload your own templates
- A/B split testing
if you sign up for the $67 a month plan.
- LeadPages and the inability to have multiple ESP (AWeber for example) accounts: https://support.leadpages.net/entries/21946655-Can-I-have-Multiple-ESP-Accounts- If you can’t have multiple external service providers, you therefore can’t use it with clients. You can work around the no-multiple-service-providers problem by pasting in your embed code: https://support.leadpages.net/entries/23491930-Why-can-I-not-see-any-of-my-webforms-or-lists-the-Copy-Paste-feature-in-Integrations- … kind of. If you paste in your embed code like this, you lose all A/B testing feedback and are better off hosting your own html and pinging a service like Zapier everytime you get a lead. In summation, LeadPages is far behind UnBounce in regards to allowing sub-accounts and using it for client work.
- You need to manually turn off the “powered by LeadPages” in General Global Settings or else you’ll be advertising them for free even though you’re a paid customer. Not cool.
- LeadPages is quite limited in terms of what you can actually customize as far as landing pages. It pails in comparison to Unbounce as far as the level of customization you can do (and that also severely limits what you can A/B test).
Cranking up the Conversions on Your Landing Pages
Whether you think LeadPages or UnBounce is the better landing page provider for your needs, I wanted to finish up by providing some tips on landing page creation. I think that the LeadPages staff will back me up in saying that these tested landing page principles really work!
There are 4 things I want to point out about the above landing page:
- A woman on a beach is the top converting offer (they’ve tested many different backbrounds, including images that are closely related to the offer). Imagine that: something that has nothing to do with the offer converts the best. That’s why it’s important to test, instead of trying to pre-determine what’s going to work the best.
- The image features an attractive young woman. Young woman that are attractive convert for both male & female visitors, while attractive male images don’t have that same magic (especially not with male visitors).
- The bribe is not a niche pdf, but a specific report on tools that your visitors in your niche would be interested in: The 5 Best Rewards Credit Cards (and the one I always use to book plane tickets) or The 3 Best iPhone Apps (including 1 that will call you when you’ve lost your phone). Notice that it’s even better to add a parenthetical insider tip at the end that you want to convey to them is something personal that you’ve learned through hard experience.
- And of course she’s looking right at the offer box, which is exactly where you want visitors to focus their attention.
• One trick for video landing pages: Magic Buy Buttons. “When it comes to variables that whisper, rarely do you find one that DOUBLES CONVERSIONS, but the magic buy button does. When the order button isn’t visible when the prospect first arrives, your video sales page looks like regular content… not a sales page. When your video sales letter reaches its call to action, shazam! Your buy button magically appears. But prospects have kept an open mind throughout your video.”
You just need to time the buy button to appear right when the call to action is introduced in your video:
• Always put a text link for your offer right near your more colorful button as this will help improve conversion / click through rate.
• Two step optins are an important ‘trust’ conversion factor. It means the optin box doesn’t show unless the user clicks an action. If you show an optin box right away, the user is going to think that you want something from them (psychologically, they process it as a ‘take’ page) whereas just showing them content helps them think of your page as a ‘giving’ page.
• Plan out your video lessons beforehand to go along with your autoresponder:
The idea is that they have multiple chances to buy your main product while they are watching your free videos.
Also, in your autoresponder sequence, show a progress bar of how many lessons you are giving them:
Many people are overburdened with information and would appreciate knowing at the outset how much time you’re demanding of them.