Before you start selling your product or service, you want to make sure that there is a market for it. The best way to do this is to find the correct niche before you start spending your marketing dollars. Otherwise you might be fishing in a lake without any fish in it.
Using Google Keyword Planner for Niche Hunting
The Google keyword planner tool is good for more than just finding the keywords that visitors are searching for. In order to use the key word planner tool you must have a Google Adwords account (you don’t need to have any money deposited, and you can even have a banned Adwords account and still use the tool). Open the Google Keyword Planner tool and follow the option for ad group ideas:
Just type your search term into the search box and you’ll gets the average number of monthly searches for that keyword phrase, which is a good indicator of how many people are interested and searching for information on the topic.
Use Facebook to Find Hot Niches
Facebook is a great resource for niche hunting since so many people are on it.
To find Facebook fan pages, simply enter your main niche keyword phrase into the Facebook search bar and scroll down to where it says, “find all pages named ‘your keyword phrase’ ”:
To find Facebook Groups in your niche, simply do the same search but add “group” at the end of your search.
Find Forums Where Your Audience is Hanging Out
Hanging out at forums in your niche is a great way to find micro niches that you might not even be aware of. For example, skim boarding is a micro-niche of board surfing. You can do a forum search on Google by entering ” ‘your niche keyword name’ +forum ” to restrict Google’s search results to only return forums that are within your niche.
Use Quantcast to Find Niches
Here’s a simple strategy for reverse engineering successful sites in your desired niche. What were going to do is perform a search for a keyword in our niche.
Write down the approximately 10 website domains that are returned for this particular search. Also take note on whether or not there are Google Adwords ads displayed at the top of the page. If there are ads, that’s a good indication that people are spending money in this niche topic.
Notice that I crossed off Amazon.com from the search listings, as Amazon is obviously too broad of a site to correlate with a specific niche topic. But the other domains, like WebMD.com and RedbookMag.com are great niche sites.
Now it’s time to take those sites’ addresses and enter them in at Quantcast.
After you enter in each URL into Quantcast, you’ll get back detailed information about the number of visitors for that website including detailed demographic information. This includes age, gender and educational background of the visitors to the site. This can be very useful information when deciding how profitable a particular niche will be as well as how to market to them.