How Email Opt-In Lists Work
- Your visitors will hopefully elect to opt into your list via strategic placement of your opt-in box. The ones that pop-up right as a visitor hits the page are the worst as far as instantly getting closed by the visitor, while the ones that popup and block the page only when the visitor starts scrolling are equally annoying (although there’s at least some engagement by the visitor before it shows up). Perhaps try a 1-2 punch: an opt-in box in the sidebar that slightly jiggles to get their attention at the top of the page. Then, as they scroll to the bottom of the article, they get a slide-in opt-in box (that doesn’t block the page) coming in from the lower right (visit the New York Times or Wall Street Journal website to see how they use this technique).
- After opting-in, they are redirected to your “thank you” page and then instantly receive a follow-up e-mail including their requested download link.
- Instead of enticing them to click on a link on the “thank you” page (perhaps to an affiliate offer), just put up some text about how the browser is about to reload. They are in a state of anticipation (to get your free report) so try to capitalize on it by refreshing the page to your offer. It’s even better if you control the offer on your own site – that way you can include a banner that thanks them for opting-in and frames the offer as a special promotion just for them. You can do the same thing with an affiliate offer by iframing it, but get confirmation from your affiliate network that the cookie will drop in an iframe.
Which AutoResponder to Use for Your Email List?
There are a number of excellent autoresponder services out there like Aweber, Mailchimp and Getresponse. Aweber is almost an industry standard, so because of its popularity let’s take a look at how to run a list through Aweber.
1.) Sign up for $1 at Aweber .
2.) Complete the signup procedure and log in.
3.) Click on “Create and Manage Lists” to create your first list:
4.) After that, click on “Create A List”:
5.) Enter a description for your list after entering your list name. The description is for your eyes only so enter anything that can help you recall what the list is for.
6.) Fill in the other form fields. You will need to enter a physical address (no P.O. Boxes) in order to stay Can-SPAM compliant.
7.) It’s possible for you to enter an email address that you would like notifications sent to whenever you get a new subscriber though this is not obligatory.
8.) .) For “Require Opt-In on Web Forms”, you should probably select this (this will make your list a double opt-in – the subscriber will have to confirm they want to receive information from you by clicking a link they get in their email before receiving more information from you.
9.) For your verification success page URL, enter the link to your “thank you” page (yoursite.com/thankyou).
10.) Now click “Save Settings”. You have now successfully set up your download (“thank you”) page.
We are going to create our first autoresponder e-mails. We’ll need to create two kinds of autoresponder e-mails: broadcast emails and Follow up e-mails.
- Broadcasts are e-mails that are sent instantly to a given list.
- Follow up emails are emails that are sent out automatically to your subscribers in a given sequence.
To compose a follow up e-mail, first navigate to Messages “>> Follow Up Series. You’ll first have to give your report a title. (this is for administrative purposes) then click “Create Your First Follow Up”.
1.) Enter the actual title that your subscriber will see.
2.) In the body text, this is where you put the link to whatever it was you offered to your subscribers (a download link to a free report / a link to a whitepaper / a coupon). You should also thank them once again for subscribing and maybe set expectations for what it is you’re going to send them in the coming weeks.
3.) Click Save to complete your message.