Online video marketing has hit a huge growth in popularity over the last few years. As such there’s now a big demand for video editor virtual assistants who are familiar with editing and uploading videos. These skilled vide editors also have post-production skills and are familiar with the various video marketing software and the various video hosting platforms on the web.
YouTube Changed Everything
Once people land on YouTube they spend lots of time just clicking around from video to video. It’s estimated that over 100 hours of video footage is uploaded every minute to the YouTube servers, a number that continues to grow month after month. The problem with YouTube is that only a very small percentage of videos turn viral, which is just as well since there’s so much amateur video being shot and uploaded. The good thing is that you can stand out from the crowd if you have a professionally edited video and that’s where your video editor virtual assistant comes in.
Of course it’s nice to have expensive equipment that can shoot high-quality videos but it’s fine to use the camera built into your smartphone. Simply take that as your starting point – the video that your smart phone shoots is good enough. If not, a sub-$100 video camera is fine when hooked up to your computer. The secret is to get the video properly edited, and that’s the job of the video editor virtual assistant. A video editor assistant can add audio effects to your raw video footage along with video effects to make your video come together as a finely polished piece. These videos help get your name out there and can help drivetargeted traffic to your website. This of course leads to more clients and sales.
Examples of Typical Video Editor Duties
• Splice / edit raw video files.
• Use clip transitions to keep your audience’s interest.
• Add background music and other audio effects.
• Incorporate special effects, such as animated text. This is only necessary if it helps enhance your story or move it along. Using effects just for the heck of it will only serve as a distraction.
• Upload videos the videos to YouTube, Vimeo, or wherever you are choosing to host your video.
Video Editor Virtual Assistant Pay Scale
(US dollars, Filipino pay scale):
$750 to $1,600 per month.
Video editors tend to make more money because they have to have more specialized equipment and software compared to other outsourcers (as well as the skill to utilize this equipment). Video editors with advanced skills like 3-D modeling and character animation will command even more money.
How to Work with your Video Editor Virtual Assistant
It’s always helpful if your videos follow a set template or script. That way your video editor assistant merely has to learn the expected pattern of your videos and can work faster as they become familiar with your desired video format and pacing.
An example checklist of your video format could include:
• Your script. You can also summarize it as an outline to let them know the basic format.
• What kind of music you want (if any).
• Beginning and ending fade-in / fade-out, usually branded with your company or website domain. These are known as video bumpers.
Tools and Resources for Working with a Video Editor
• Use a simple storyboard template. Print it out, mark it up with notes / arrows / staging notes for your virtual assistant to note when editing the video. After you mark it up, snap a picture of it on your phone or scan it with your scanner and save it to the Dropbox folder you share with your virtual assistant to allow them to get to work.
• Buttons / icons and other 2-d design elements allows your editor to get creative in sprinkling these into your online videos. Maxbuttons.com is a good source.
• Source some high-quality video bumpers to use at the beginnings and ends of your videos. Videopixie.com is a nice online marketplace of various video designers, and Videobumperfactory.com is a one-stop shop for affordable video bumpers.