Are you looking beyond just claiming your Bing / Google local listing and getting into a larger number of local directories? There’s a manual way to do local SEO citations which we’ll cover, but there’s also a few promising local seo services that take care of your listings for you.
Moz’s Local SEO Service
The annual subscription is necessary as there are annual costs associated with the data services that Moz Local works with. If you cancel, you can reclaim your listings manually on each site (Moz Local won’t explicitly remove your listing from their network of sites). For example, Acxiom and Neustar Localeze will revert your listings to whatever their status was prior to your Moz Local subscription. Keep in mind the cost is per local business – it would be $84 x 3 = $252 to use Moz Local for 3 different businesses per year.
Comparing Yext to Moz Local
Obviously there is a large price difference between the 2 services in Moz’s favor, but there is a big point of difference: Moz Local is strictly a distribution service. You enter in your Name / Address / Business (NAB) details and it distributes those details to its aggregation partners like Neustar Localeze / Superpages / Acxiom. Yext is different in that it allows you to take over existing listings which means you can update them. This is also a problem if you’ve already claimed some local listings: Moz Local cannot push data to Neustar Localeze or Superpages if your listing has already been claimed while other sites in their network may have a resolution process to determine listing ownership.
It still makes Moz Local a great deal for a business who hasn’t gone and claimed their listings yet (or only claimed a few, like most businesses do with Google Local and Yelp). Moz Local in some cases will also enable access to enhanced fields that aren’t available on these sites basic listings plans (such as Neustar Localeze). For agencies or web directories that need to resell local seo services to clients,
localmarketlaunch offers a white label plan which profit-shares for the life of the referred client [Edit: Not recommended until they up their customer support].
DIY Local SEO Citations
whitespark.ca/top-local-citation-sources-by-country is a good resource that lists the top 50 local directory sites for the U.S. and the top 30 for Canada / UK / Australia. Keep in mind that some of these listing services still require fees even if you’re listing manually and may only have basic listing capabilities (no logo / no website url) compared to the paid local seo distribution services.