Marketers are beginning to find out what Television executives have known for a while: video engages viewers much more strongly than plain text. You don’t have to invest in expensive video equipment to start recording videos either. We’ll cover Camtasia for video recording and editing and optimizing our uploaded YouTube video for search traffic.
Creating Your Video with Camtasia
The easiest way to start creating videos is to simply record your screen while you explain what you’re doing into a microphone. These explainer videos only require a USB mic and software which to record your screen. I prefer Camtasia, but Snagit also has a very good screen recorder (while functioning as a very good all around screen snapshot tool) at a cheaper price. For freeware I’ve heard other people recommend EzVid but I’ve never tried it.
If you’re self-conscious about your voice or you’re not a native speaker, then consider using Fiverr for voice-overs. Video production is more hit and miss on Fiverr, but the voice-over talent is pretty good there.
After you record yourself explaining what you’re doing on the screen, it’s time to edit the video. We can do this right within Camtasia: gather all your audio / recorded video and pictures and drag them into the Clip Bin:
You can also use Camtasia’s digital assets by clicking on the “Library” tab right next to the Clip Bin and dragging what you want into your video timeline.
The next thing you’ll want to do is add text and arrows at strategic parts of your video. To do this in Camtasia just navigate over to the third tab called “Callouts”:
YouTube Video Optimization
If you want to get your video seen you’ll want to upload it to YouTube. Start by giving your video an engaging title that attracts clicks while also giving potential viewers a tease of what your video is about.
Put a call to action in your description that begins with “click here to…”
If you want to get your video to rank for a whole bunch of longtail keywords you can try copying and pasting an article into your description. Some people would describe an article from someplace like e-zine articles, but you can repurpose some content that’s already on your site.
You can also try adding a bunch of tags to your video as it will help it rank within the YouTube site.
YouTube Channel Optimization
The first thing you’ll want is to upload a profile picture that visually communicates what niche or industry you are in. for example, if you are in the construction business you might use a picture of a dump truck or a contractor’s hardhat. It’s even better if you have a website or company logo to upload as getting it in front of people will help increase your brand recognition.
YouTube also allows you to upload a banner to your channel art, which can be used as more than just a pretty background. Use this banner as a call to action for your website. This works especially well if you have a current promotion running on your site.
And for completeness you should also fill out the about section to set expectations about what your video channel provides: