E-zine publishers distribute their weekly content to hundreds and thousands of users, so it makes sense that you might want to connect with them in order to get your message in front of their subscribers. Traditionally, most people employ an e-zine publisher directory in order to locate publishing opportunities. These directories are only as useful as how well they are updated. Unfortunately updating them is an almost impossible task, which that means there are better ways to locate e-zine publishing opportunities.
The (dead) Ezine Publisher Directory List
The problem with ezine publisher directories is that they are the first place that ezine publishers go (to set up their profiles) when they first start publishing. As the years pass, the ezine publishers do not come back to update their listings. With outdated email addresses, the bounce rates of contact e-mails at e-zine publisher directories are quite high. I’ve yet to see an e-zine publisher directory that puts an emphasis on keeping an updated roster of publishers. This ultimately makes most, if not all, ezine publisher directories practically worthless.
The best e-zine publisher directory is the one that you keep.
Sign up for the publisher’s ezine yourself: that is the only way to know what publishers are currently still sending out newsletters. This also has the added benefit of allowing you to see the e-zine publishers content. This will allow you to see if it’s a good fit for the content that you want to publish, as well as gauge the quality of the content. You can set up a unique email address for the only purpose of subscribing to online newsletters and mailing lists. Staying subscribe to various lists will also get you up-to-date publisher contact info as well as subscriber numbers.
How to build a relationship with an ezine publisher.
- Use your first email that you send to a publisher to establish a connection with the publisher while thanking them for publishing great content. The intent of your first contact is to introduce yourself while taking a positive step towards building a relationship.
- Use your next email to let them know that you write articles on their niche. Let them know why you think in your content will be a good match for their newsletter. Always include an article that they can use right away in your second correspondence. You can also ask advice on what kind of content they prefer to publish.
- After you have contacted ezine publishers to place your content with them, gauge the effectiveness of your campaigns. Are you getting traffic? Is that traffic converting? If so, then try running some solo ads to their list. A good mix of free and paid content will keep your ezine publishers happy.