In today’s post I want to talk about how to use cheap paid Facebook traffic to boost social engagement with your content. And we’re going to share a trick to do it as cheaply as possible.
Social Proof Facebook Ad Strategy
Social proof in the form of Facebook likes and shares is a good start, but how do you convert those into sales? You can try a tiered approach using Facebook paid campaigns:
• Run paid Facebook traffic (boosted posts) in ‘cheaper’ countries to accrue the social engagement at the cheapest ad spend. Don’t advertise your offer, just focus on engagement, although you should still include a link to your website.
• Now that you have some social proof it’s time to switch your geo-targeting to first world countries as well as including a link to your offer. If you use something like ClickMagick, then you don’t even need to change the link: just switch the destination URL in the back end (or tuq.in the link).
Pro tip: cross-reference WikiPedia’s list of countries by GDP with their list of countries by English-speaking population (sort by % english speakers without regard to whether it’s their first language)
The Big 6
• United States
• United Kingdom
• New Zealand
• Hong Kong
You can add in some more promising countries to that list like Brazil, the Bahamas and U.A.E. but that should get you started.
Another tip: if you’re constantly sharing links on Facebook, you might want to use your own short domain name as a URL-shortener. This makes your posts look cleaner and also helps brand your links. With so many new domain extensions like .click / .link / .tips / .buzz available at Uniregistry.com, it’s very easy to secure a short and memorable domain name. You can setup custom domains using both Bitly and the Google URL Shortener to easily track your click stats at the same time:
• http://support.bitly.com/knowledgebase/articles/76741-how-do-i-set-up-a-custom-short-domain- – note that bitly links can’t be deleted, only archived.
• http://www.createdbypete.com/articles/personalise-the-google-url-shortening-service-with-your-own-domain/ which is a bit more complicated than Bitly custom domains. Just like bitly, URLs created by the Google url shortener can be archived but not deleted.
Use the Facebook Business Manager to help you manage multiple pages and/or multiple ad accounts. This can be great for managing different Facebook clients who each have their own payment details.
Make sure you add your ads to the power editor and turn off mobile targeting if your lander is not responsive or doesn’t meet your campaign objectives (such as for a like campaign):
I recommend switching over to optimizing for website conversions after you’ve gotten enough social proof in the form of Facebook likes / comments and shares:
Note: Optimize for clicks in the beginning (instead of optimizing for leads). Make your first campaign “optimized for clicks”. When kicking off an optimized for clicks campaign, it’s cheaper if you set it to pay for impressions instead of paying per click. This is the best strategy for stretching your ad budget to get leads to your landing page as inexpensively as possible. You can transition to an optimized for leads campaign (in a separate campaign) once you consistently have a few leads coming in every day.
Targeting Facebook Groups
Facebook Groups are great for interaction, much more than in your own Facebook profile’s timeline which will have limited engagement.
- Either search for FB Groups to join.
- You can directly message the owner of the group which can be a great way to get leads, either for a co-promotion or to market to them directly.
In general, don’t target young people for the simple reason that they usually don’t have much money. They also might not be mature enough to understand what you’re offering. This of course is dependent on your niche.
Before long you’ll have a Facebook Group or Page that has thousands of likes. The social engagement with your brand across Facebook is great as social proof and can also be used to gain even more likes using services like CoPromote.