Here is a promotional method you can run on your list that leverages reciprocity by giving stuff away for four days and then offering them a free trial for the next three days. A sequence like this works well because you don’t come across as trying to sell something since you’re actively giving value to your readers for four days.
The Email Autoresponder Setup
Here’s a graphic of this autoresponder setup:
• 4 days of giving your readers useful video content.
• 3 days followup asking them to take a trial.
Here’s how to set up this particular email sequence in your email autoresponder service. You’ll first need the four videos that you’ll be giving away to your readers. The best option is to record these videos yourself and to post them on YouTube. This gives a chance for your readers to bond with you and listen to your voice as well as to see social proof and feedback in the form of YouTube comments on a third-party site that you don’t control. These types of unfiltered comments help to build trust among your readers. If you don’t want to create your own video content, then you can find other people’s videos on YouTube and then embed them on your own blog.
hey - I just put this new XZY video on YouTube and I thought you’d like it.
You can see it here:
You’ll like it because it shows you an easy way to (insert quick benefit here).
It’s up to you if you want to continue the sequence for the full four videos as you can easily transition into asking for the sale after posting only three or even two videos. Your followup videos are in much the same format:
Email #2, Day 2 - Using your own content on YouTube.
Subj: (another free video) - How to XYZ
Hi NAME -
Here’s another video I just made for you on YouTube:
In the video, you’ll see how to:
Let me know how you like it.
P.S.If you feel like it, you can leave your opinion on today’s video in the “comments” section. Love to hear what you think of it :=)
Asking for the Sale
After you’ve given your reader something for a few days, it’s time to ask for your reader to take action. You’ll send them an offer to test drive your product on a free trial basis, and tell them that if they like the product then they can keep it and that you’ll bill them for the full price in 30 days. Just be very direct on your sales page that they need to send it back to you within 30 days or else they’ll be charged the full price.
So what would this email look like? Let’s see how direct marketer extraordinaire Frank Kern handles it:
Subj: NAME, you’re welcome :-)
So many of your fellow subscribers have been writing
me and thanking me for the videos I sent you ...that
I’m having a hard time keeping up with them all.
So I’d like to publicly take the time to tell everyone ...
YOU’RE WELCOME :-)
I’m always happy to share new XZY stuff with you
...and besides, I’m sure you’d do the same for me.
(Us XYZ folks tend to stick together :-)
I NEED YOUR HELP!
Don’t worry, everything is OK. This is actually going to be fun.
Here’s the scoop:
I’ve just made some updates to (INSERT PRODUCT HERE)
and I’d like your feedback on it before I release it to the rest of the world.
HERE’S HOW YOU CAN HELP
I’m going to send you a copy of (INSERT PRODUCT HERE)
for free ...and all I ask in return is you give me your honest feedback about the updates.
For example, what (if anything) would you change?
Do you think it’s too “cutting edge” for most people?
Really, it could be anything. I just value your input and would love to know what you think.
You can pick up your advance preview copy here:
Thanks so much for doing this ...and I’ll talk to you soon.
P.S. I only have a limited amount of preview copies available so if you want one,
you should get it here today.
(note: this whole strategy is basically Frank Kern’s Boomerang method in a nutshell.)
The sequence works because if given your prospect lots of stuff and reciprocity says that the ball is in their court to do something for us in response. By giving them a trial, you eliminate all risk. By offering a sample not only does your prospect still feel like you’re giving them something that they are also in complete control and are more comfortable with accepting your offer. Send variations of this no pressure sales email for three straight days.