The vitamin and supplement business has been on an upward trend for a while now. It’s estimated that one out of every four Americans regularly take some type of herb or health supplement, and that percentage is only going to rise as more and more people get concerned with their health. If you always wanted to start a vitamin supplement business but didn’t want to deal with the headache of storing inventory and dealing with customers, then vitamin dropshipping is possibly a great business opportunity for you.
What is Dropshipping?
Dropshipping is where you as a retailer/reseller do not keep any products in stock but only transfer customer orders (together with shipment addresses) to either a manufacturer or a wholesaler. They are the ones that actually ship the products directly to the customer. You as a dropshipper make your profit on the difference between the wholesale and retail price.
Dropshipping Vitamins and Supplements
More and more people are doing their research on the Internet for what supplements to buy. Direct mail sales (including the Internet) accounts for at least 25% of all vitamin sales to consumers. It’s estimated that the vitamin and herbal supplement industry will exceed $20 billion in sales by the end of 2014.
Your Vitamin Business Competitors
- Health food stores and organic food co-ops.
- Supplement stores that also have an online presence (Vitamin Shoppe, GNC)
- High end organic grocery stores like Whole Foods.
- Drugstores like CVS and Walgreens.
- Super-stores like Wal-Mart and Costco.
- Online discount vitamin supplement retailers:
- Online stores known for bargain prices (Amazon, eBay).
But there’s one benefit that you will have as a vitamin drop shipper that these businesses don’t: you won’t need to stock any inventory. That means you won’t be burdened with the time-consuming task of managing your inventory, running a brick-and-mortar store (and dealing with customers) or storing your own inventory. You also won’t have to deal with shipping, which is a minor headache for the online vitamin retailers.
Getting Customers for Your Vitamin Business
- Rent a direct mail list of proven mail-order buyers. These are people who have bought nutritional supplements by mail sometime in the past. These lists are better than general demographically targeted lists, since you’re actually getting the addresses of people who spent money.
- Focus on a few types of supplements at the outset. You will want to provide a limited number of choices for the consumer to buy from in your direct mail offer. Try sticking with the most popular supplements (ginseng, glucosamine/chondroitin, coenzyme Q10, flax oil / fish oils).
- Find a unique blend of ingredients that really caters to a certain demographic. You could market a sexual potency blend to older men, a life extension blend also to older adults and a concentration blend to college students. Really emphasize in your ad copy how your unique blend of ingredients help achieve the desired effect.