Keyword tracking tools have really taken off in the past couple years, which is ironic given that Google is de-emphasizing its keyword data. Google is moving to encrypt 100% of its search engine referrers, which means the keywords that visitors are clicking in the SERPs to find your pages won’t show up in your analytics (they show up as “note provided”). Although this makes keyword tracking harder on the analytics side, that’s where SERP trackers can help you find what’s ranking by scraping search engine results. Raven Tools takes this one step further by integrating your Google Search Console account to reveal your ranking data within your SEO dashboard.
SERP Tracking: Push vs. Pull
Today I was browsing through various keyword tracking tools and they all had their plusses and minuses:
- Authority Labs was barebones as ever: simple, somewhat clunky interface that excelled at tracking whatever keywords you entered. I didn’t like that they charged you 1 keyword unit for tracking across different countries and different search engines. And as mentioned, this is strictly SERP tracking: there’s nowhere to enter in your Google Analytics credentials to track goal conversions. The API / white label features are available right at the $49/month level so Authority Labs rank tracking might make sense for a programmer who wants to roll their own SERP tracking portal using Authority Labs data (via their API) as the data provider.
- WebCEO is moving towards a cloud platform (starting at $49/month) and offers a multitude of features. In addition to rank tracking, WebCEO offers directory submission service (automated and manual), an SEO checklist for each site you add (including an integrated knowledgebase), some basic Google Analytics integration as well as unlimited domains on the $99/month plan. They have a chart comparing their service to others here: http://www.webceo.com/seo-software-review.htm.
- Serps.com seems to be doing really well judging from how often their ads retarget me. The Serps.com dashboard is beautiful, but it’s the most expensive SERP tracker of all those mentioned in this article. Their unlimited domain Pro plan (their intro tier) costs $197/month, which also gets you a white label solution where clients can login for their rankings reports directly on your site.
The problem I have with all these solutions is that you have to deliberately enter in your keywords to track. There’s nothing built into these systems to take into consideration the keywords that are already driving traffic to your site. What if you want your existing organic traffic to continually inform your SEO dashboard of new possibilities?
Meet Raven Tools Rank Tracker
Raven Tools recently released their new updated rank tracker after they completely dropped rank tracking some months ago. The killer feature is that you can now chart your keywords coming in from multiple sources:
So you’re no longer limited to just the keywords you manually input as far as tracking goes. But if you see some promising keywords coming in from any of your analytics, then you can hit the gear icon for that keyword and add it to the Raven Tools keyword manager: