Here are a few quick tips to improve viewer engagement with your YouTube videos.
- Ask for likes at the beginning of your videos and show users how to do it. Literally show yourself clicking the like button under your video as part of your intro. It’s also important to ask up front as the majority of people won’t even make it to the end of your video. You’ll often hear vloggers say “Don’t forget to like my video and subscribe to my channel” at the end, but every minute you wait means more people dropping off.
- Also ask people to subscribe and show them how to click the subscribe button. Many YouTube browsers don’t even know that the subscribe button exists, so help them out by showing them how to move the cursor up to the subscribe link in your channel. You can also ask them to subscribe at the beginning of the video, but I prefer to wait until the end. Someone who makes it to the end of your video is extremely engaged, and that’s where you’ll get rewards when you ask for a bigger commitment like a subscribe versus a simple like.
- Shorter videos are easier to engage with (less than 4 minutes), but YouTube seems to be rewarding vloggers who regularly post longer videos of at least 6 to 7 minutes. YouTube Red wants to compete with Netflix as a destination, and it’s much easier attracting that kind of audience if they can offer something close to the traditional half-hour (actually 22 minutes) television show.
- Use a title that entices people to stick around. If you use numbered lists in your title, that gives people a reason to stay and watch your video completely. People love lists and will watch an entire video just because you’ve piqued their curiosity.
YouTube also rewards the video producers who are updating their channels multiple times a week. This helps increase viewer’s awareness of your brand on YouTube. With so many videos uploaded, you should eventually notice that your videos are appearing throughout the viewer’s sidebar recommendations for related videos.
The screenshot above also shows vidIQ, a useful free tool for anyone wanting to grow their YouTube channel.