Here’s an informative video by Neil Patel (founder of Kissmetrics and CrazyEgg) on how to maximize the chances of converting blog visitors to paying customers. Neil averages over 400K visitors per month on his personal blog, so he’s had plenty of opportunity to test what works and what doesn’t. Watch how how maximizes visitor -> email subscriber opt-in rates via split-testing and playing with where he puts the email opt-in box.
Some notes / elaborations on what’s covered in the video:
- Cut down on number of share buttons you put on your posts (this will actually leads to more shares.) Have Google+ / Twitter / Facebook buttons … that’s it. Also don’t ask for shares (it actually decreases a visitors willingness to share).
- Experiment with where you put your email opt-in box: sidebar / email offer box at end of post.
- People who sign up to your email list are more likely to sign up for your offer. You can also expect your people on your email list to share your content on social networks at a higher rate than
- Bounceexchange.com – a service that can trigger offers along with always-on-top website bars. Think of it as a way of extending/testing out different ways for your customer to get into your sales funnel.
- Put banner ads on your sidebar to push people over to your sales funnel.
- Optindomination – WordPress plugin that greets visitors with an email opt-in popup after they interact with your page for the first time.
- Get your visitors from your blog post over to a long form sales page. They are still cold traffic so you’re not likely going to sell them on anything without first getting them over to your offer. You need to somehow push them over to your sales funnel.
Another tip from Neil is to relate your call to action to your industry/offer instead of using a button with general text: “Get your guide / Find your lowest rate” ..