Getting Started With Buzzcity
I heard through the grapevine that Buzzcity was a great option for getting cheap mobile traffic to your website. You will need to contact Buzzcity support in order to get your campaign running. Their support is hit and miss so you might need to ping them more than once. Here’s how you top up your Buzzcity account using Paypal:
Mobile vs. Desktop – this target will depend heavily on your offer. To help keep your ad campagins segmented, you should name them with something like “mob” / “desk” suffix.
Go to the Campaign Planner to see how much traffic you can get from each country and the percentage trafic coming from each niche. You will need to test your landing page across all the niches to see which is best. Lifestyle is a good option if you’re just starting out.
You can also target by mobile carrier.
Use image banners for the best click through. A 1% CTR would be great, but you should try to shoot for at least a .5% (half of one percent) click through rate. If your CTR is low, try changing the banner image, including the text you’re using within your image.
Quality is always a concern when using a low cost paid traffic network. Buzzcity allows you to exclude proxy traffic to attempt to raise the traffic quality.
Where to Send Buzzcity Traffic
Most people will want to send Buzzcity traffic to a landing page, but cheap traffic usually means these are not deep-pocketed people that we’re able to target. The best offers are probably free or trial offers which don’t need credit cards for a successful conversion (Buzzcity does offer conversion tracking in their campaign dashboard). The best use of cheap traffic like this would be trying to get email opt-ins or choosing the video url targeting option and sending them to a YouTube video. Even if people don’t convert well, 1 cent traffic is ok for increasing your Alexa ranking.
One drawback that I’m seeing is that Buzzcity’s geotargeting seems to be off in my stats as I’m seeing other geos come in through my ClickMagic tracking.
Inmobi as a Cheap Traffic Source
Inmobi is a remnant traffic provider that gets much of its traffic from apps on the Google Display Network. Being a remnant network has its drawbacks, namely that the traffic you get is basically the traffic that no one is bidding competitively on within the Google Display Network. The upside is that bids are much cheaper and it’s in fact much easier to get campaigns approved on Inmobi compared to Google Adwords. Most of Inmobi’s mobile traffic comes from Android / iOS apps.
Screenshots of Inmobi’s Interface
Inmobi also offers mobile targeting options down to the carrier level:
And that’s all I really have to report for Inmobi. All my campaigns seem to be in a paused state and trying to get someone to give me clarification on why they haven’t been approved is turning to be frustrating. Their support so far is shockingly bad.
BuzzCity and InMobi are Blind Networks
These two ad networks are like some other networks (LeadBolt / Tapit) in that they are blind: you can see SiteIDs but you won’t be able to correlate them to actual names of sites or apps. You will often find new SiteIDs that, let’s be frank, are fraudsters who use bot traffic to drain your campaign funds. With Buzzcity and Inmobi, there isn’t a whitelist-only option (run offer only on sites you’ve whitelisted), only a blacklist option and it’s not self-serve. You can only pause your campaign until you contact someone on their end to block the SiteID. This almost kills their ad serving platform from the get go, although one saving grace for Inmobi: InMobi’s inventory is not blind if bought through Rubicon, which can be bought through Decisive.