Pay per click (PPC) advertising doesn’t need to be just about getting visitors to your own website. We can leverage the paid advertising that 3rd party websites are willing to do for us as long as we’ve statistically shown to them that our product converts. We’ll also take a look at YouTube’s PPC platform to gain more visitors at a very cheap price.
Letting Other Websites Advertise Your Course For You
It doesn’t have to be all about you paying money out of your own pocket to advertise your offering.here are a few sites where you can advertise your video course, membership site or e-book for free.
Amazon – Amazon will promote your ebook or video course (if and you have it on DVD – remember, for Amazon it either needs to be an e-book or an actual deliverable product) in subtle ways like adding it to the suggested products section underneath the product listing. Obviously the more sales your product gets within a particular niche the more Amazon will promote it. If you can get deal aggregator sites interested in your product that would be another avenue since they like to promote Amazon products as an affiliate.
WarriorForum – When you post a WSO you will see that you have the option to set an affiliate commission for those who want to promote your product. By setting it high enough, you’ll not only attract other affiliates but the warrior forum site itself will start promoting your offer if they think they can beat their usual ad payout (currently $150 per day for a banner ad) by doing so. Just like we saw with the Amazon example, they’re promoting your offer for free but they are doing it out of altruism: they’re doing it because they want to make money.
YouTube – Take a look at your YouTube analytics and you might find an entry in there that says “YouTube partner promotion”. That’s in fact YouTube promoting your own video in their pre-roll ads without any charge to you, a great side benefit of getting an active YouTube channel going.
YouTube PPC for Traffic
When it comes time to pay for traffic, YouTube is one of the best options for low-cost traffic to your video ad. Setting up a campaign for $3 a day means that you’ll only spend around $90 a month while promoting your video, your brand awareness and of course conversions to your landing page.
- Cap your cost per view at something very low, like 1 or 2 cents. We want cheap views here (remember the title of this post: “easy wins”.)
- You’ll notice in the screenshot above that I’ve turned off the display network. The display network for YouTube is like the newspaper picture above shows – they are videos that YouTube hosts but appear on sites around the web. Attention spans on these sites tend to be lower as they are not in “video watching” mode like someone is on the YouTube site, so I would turn this off if your promotional video isn’t a short one.
- Set your frequency cap at 1 a day – there is diminishing returns on showing people the same video over and over again in the might even become annoyed (not everyone will want your offer).
- You will need to test mobile as attention spans and willingness to watch longer videos are generally better on the desktop.
- I always setup my campaigns to go to my landing page, but you can also send traffic to your YouTube channel.
- Starting with a global campaign, even if you don’t expect the offer to convert for that country, is a good way to get a video popular and boost organic rankings within both YouTube and Google. You should check your conversion tracking to see what countries are actually converting. With that information, you can break out your campaigns by country and increase your bids for those that are the highest converting.