Whether or not you are active on LinkedIn you can leverage their social network to follow up on leads. LinkedIn can be a great source of inbound leads once you set it up properly.
We usually think of social networks as places to share links to pictures, infographics and articles that we find interesting enough to share with our audience. Using LinkedIn for client and customer prospecting is a particularly nifty technique since you don’t even have to be active on LinkedIn for this particular strategy to work. the basis of using LinkedIn for inbound prospecting is this: whenever a logged in LinkedIn user clicks on your profile, you can see the details of the person who clicked on your profile. The only exception is for premium LinkedIn members as they can block this particular feature. So in order to do inbound prospecting using your LinkedIn profile (or a separate business LinkedIn profile that you’ve created for a particular site – you could even have one LinkedIn profile for every site that you have), we set it up as follows:
- Set up a landing page with a short description of your offer.
- For inbound marketing, many people will want a short contact form in order to get the visitors information.
- Make sure you place your LinkedIn profile link in a prominent visible location.
- When your visitor clicks on your profile link, you will be able to track who clicked on your profile link through your LinkedIn dashboard. This is a completely passive tactic: the visitors click won’t even know that they are being tracked.
To make your LinkedIn profile link more prominent, you can use a badge icon:
Forcing them to give you their details