You can greatly help your sites rank by using a blog network that you control to link back to your sites. But you need to take certain precautions when setting up your network of feeder sites. After purchasing your domain, you’ll want to set it up in a way that insures that it looks like a quality site that doesn’t look like it’s only purpose is to send links back to your site.
Buy a High PR Domain
This is the easiest step of the whole process. The cheapest and easiest way to purchase a high PR domain is to get it from Godaddy. You can check Godaddy closeout domains with good SEO metrics or a forum marketplace like https://marketplace.digitalpoint.com/domains (but be careful: there are plenty of unscrupulous sellers on DP so make sure you check the backlinks quality.)
Use Different Themes for Your Site
I like to use WordPress for my blog network sites. The important thing is to mix up your themes: you don’t want to use the same theme across all your sites. I would try to randomize your themes as much as possible. Skip the free themes (there are already too many sites out in the wild using the free WordPress themes) and sign up for a few premium theme providers. Genesis or iThemes are two of my favorites, as well as Woothemes and ElegantThemes.
Use a unique graphic or other widget content in the sidebar of your site.
The WordPress widget area is a great opportunity to add unique content to each of your domains in your network. You can use a static image for the widget area, an RSS feed, a Flickr feed, a Youtube channel feed or anything else that fits in the small square region of the WordPress widget box. The point is that each of your sites will have something unique on each of the domains, meaning they will appear less likely to be linked together upon casual inspection. Some example widgets to use:
• Instagram Widget / Informational Widget / IMDB Movie Widget
Don’t publish condensed snippets on your home page.
For most sites, it makes sense to publish a summary of an article on your home page and category archive pages. A reader can scan the page and click the “Read More” link if they want to see the whole article. The problem with publishing snippets for an SEO network blog is that your links won’t show on the home page. We want to get as many links as possible (within reason) on the home page where the link juice is greatest. To boost our links as much as possible, we’re going to do two things to the home page setup:
- Publish the full text of the article (which of course includes all of our links) on the home page.
- In our WordPress Reading settings, we’re going to publish more than 10 posts to the home page. Publishing 30+ posts will look spammy – I think 15 – 25 is a good compromise as far as getting as much content onto your home page without appearing too spammy.