Blogging is not just about writing but also about developing relationships. Part of your blogger outreach plan should be guest posting to other relevant niche blogs as a way to get your brand out there. Not only will you be developing relationships with other bloggers and their audience, you’ll also get referral traffic directly from posting on their blogs. If you want to get your blog better known, begin with an outreach plan that aims to get your blog’s name out there.
Blogger Outreach: Have a Spreadsheet for Prospects
First you need to find some prospects to target. Some good resources for finding guest posting opportunities include:
- Use http://www.google.com/blogsearch to find relevant blogs.
- Use Google advanced search queries. Go to Google and search for “primary keyword phrase (aka the “hero” keyword for your site) along with “submit a guest post” or “guest blogger” or “submit an article” or “write for us.”
- Find people on social media with “Klout” using FollowerWonk.com. Just enter in a keyword and you’ll get back a list of twitter users who have used the word in their tweets. Two other Twitter directories include Twellow.com and WeFollow.com.
- You can also do a ‘keyword’ + ‘guest post’ search on Twitter. There’s even a Google Spreadsheet to help you track Twitter guest blogging opportunities.
- Use blog directories to find the top influencers in your niche. Some example directories include http://technorati.com, http://alltop.com and http://www.blogcatalog.com.
- Use a “blogger outreach dashboard” designed for blog prospecting. http://www.grouphigh.com and http://www.blogdash.com are two examples.
- Be careful with Google’s changing whims. Guest blog marketplaces Postjoint and MyBlogGuest were recently targeted for unnatural link building.
In your spreadsheet, you can jot down:
- The blogs you contacted (through email / social media).
- Their contact information.
- If they responded to you.
- When you submitted your guest post.
- The URL of your guest post.
It’s also a good idea to go back to the site after your post is live in order to answer any questions that appear in the comments.
Signs of a Quality Blog on which to Guest Post
- You don’t want to put your content on a blog that is low-quality or “deceptive”. Some signs of a blog you don’t want to guest post on include:
- Article submission form that automatically accepts guest posts. Take a look at the site: if you see many guest posts that aren’t well written, there may not be a strong editorial presence on the site. You don’t want your content and your brand associated with a low-quality site.
- Site hasn’t been updated in a while.
- Site is filled with advertisements.
- There’s no simple way to contact the site owner.
- The blog owner no-follows links in guest posts. If a site owner is doing this to guest post, then there’s no reason to post as far as SEO linking is concerned. In Firefox, try using the Quirk SearchStatus plug-in to highlight no follow links.
Some signs of a quality blog to guest post on include:
- They have an active social media presence. Not only does that mean that they are active in their niche, it also gives you another way of contacting them. You can tweet at them / friend them on Facebook to complement them on a recent post while asking if they would like a similar piece to guest post on their blog.
- They have lots of real comments on their site. This implies that they get good traffic and have a repeat audience, some of whom will click on your resource box to find out more about your site.