You’ll need someone to work with your web developer and that’s where a graphic designer virtual assistant will be necessary. A graphic design virtual assistant will be in charge of creating custom graphics for your website as well as to any print designs your company requires. They will also design creatives to use for online marketing as well as direct mail marketing should you wish to pursue paid advertising.
Graphic Designer Virtual Assistant Pay Scale
(US dollars, Filipino pay scale): $550 to $1,400 per month
Typical Graphic Designer Responsibilities
• Create website headers.
• Create logos and business cards.
• Design product images.
• Design banners to use for advertising.
• Make montages from separate images (like infographics).
• Customize web icons and buttons.
• Oversee website design and customizing themes and templates.
• Keep on top of current design trends and adjust creatives accordingly.
Working with a Graphic Designer Virtual Assistant
• Try to give your graphic designer examples of what kind of design you want. You might not necessarily be able to verbalize what you want the finished product to look like, but you can give them elements of what you’re looking for. For example, you can simply give them a color scheme for your website using a tool like Adobe’s Kuler.
• Be as specific as possible when giving your graphic designer your desired design details if at all possible. Instead of saying you want the background to be red, provide the exact hexadecimal color code so that there’s no confusion.
• Have them look through online image libraries like ShutterStock.com and iStockphoto.com. Flickr.com can be used for free as well.
• Fonts are often an overlooked part of graphic design work but it’s really quite important and influences the overall look of your site or print design. take screenshots of funds that catch your eye while you are browsing the web, or use your phone to snap pictures of fonts you like when you’re out and about and forward those pictures to your graphic design virtual assistant.
Useful Resources for Working with a Graphical Design Assistant
Here are a few tools and resources you can pass on to your graphic designer to help them find ideas:
• Icons: Icon inspiration has a good collection of icons as does http://www.iconarchive.com.
• Designer social networks: Dribbble.com features designers posting their own work, while TwibFy are curated by everyday browsers, kind of like a Pinterest for the design crowd.
• Web design ideas: start looking through galleries of sites that aggregate designer work. These sites are a great way for graphic artists to showcase their work. Examples include BrandingServed.com which is logo / branding focused and Behance.net (Behance also runs ProSites, which is a simple solution for designers to get their own web presence. Their list of sites can be seen here).
• Look at where designers are bidding on work. 99designs.com and studio.envato.com are two good places to look (and even hire for one-off jobs).